Orchard Pig Cider // Campaign
For this project I wanted to make sure that I stayed with the theme of what Orchard pig is all about meaning my Idea is, bold, mischievous and simple. The target audience is based on generation Z and they are all about social media and how they can get a reaction out of people.
My #Pigpatrol is a based on the Orchard pig it’s self and they will be located around different cities in the UK. Even if people aren’t sure about who Orchard pig are, they will still want to take a selfie with it and share it on Facebook or social media. This will become phase and people will want to go around and find the different pigs, and this is a great way for Orchard pigs brand to get recognised without them doing any sort of work themselves; it will all be done through the public and their reaction.
More hastags will be added like, #findthepig, #pigproject, #robinhoodpig ect. These will then be used and shared on the Orchard pigs instagram page and eventually people will start to realise what their brand is all about and how they are definitely, bold, mischievous and fun.
My #Pigpatrol is a based on the Orchard pig it’s self and they will be located around different cities in the UK. Even if people aren’t sure about who Orchard pig are, they will still want to take a selfie with it and share it on Facebook or social media. This will become phase and people will want to go around and find the different pigs, and this is a great way for Orchard pigs brand to get recognised without them doing any sort of work themselves; it will all be done through the public and their reaction.
More hastags will be added like, #findthepig, #pigproject, #robinhoodpig ect. These will then be used and shared on the Orchard pigs instagram page and eventually people will start to realise what their brand is all about and how they are definitely, bold, mischievous and fun.
