Ubrew is a small brewing company based in London.
They asked us to launch a new low alcohol beer brand with a small media investment but with
a strong digital based idea with a high communication value.
A smart, disruptive idea able to stand out from the crowd of the multi millionaire beers campaign.
Something that people want to talk about.
We launched this new low alcohol beer brand with an idea in its name:
We launched this new low alcohol beer brand with an idea in its name:
Responsibly, the beer all other beers ask you to drink. Taking advantage of the other beer brands that always end their communications with a "drink responsibly" or "enjoy responsibly" line.
We made it with a smart tone of voice in order to create empathy between the brand and the people.
Credits
Global Executive Creative Director: Adrian Botan
Chief Creative Officer: Alessandro Sabini
Concept: Stefano Pozzo
Creative Director: Eoin Sherry
Art Director: Michele Romani
Digital Art Director : Giorgia Raffaelli
Copywriter: Alessandro Sabini
Digital Client Group Director: Davide Gonzato
Account Manager: Diana D’Angelo
Digital Project Manager: Marina Guarino
Content: Elia Morra
Creative Excellence Manager: Carmen Bistrian
Head of Integrated Production/EMEA: Sergio Lopez
Producer Craft London: Cher Brighton
Director Craft London: Sam White
Case Editor Craft London: Francis Harris
Head of Production: Michele Virgilio
Think Cattleya - Executive Producer: Martino Benvenuti
Think Cattleya Director: Umberto Carteni
Think Cattleya - Director Of Photography: Alessandro Pavoni
Think Cattleya - Assistant Producer: Maddalena Crespi
Think Cattleya - Editor: Niccolò Braggion
Music Composer: Ferdinando Arnò
Photographer: Stefano Campo Antico
Managing Director: Fabio Nobili
Digital Media Manager: Gennaro Palma
