The Jupiter Drawing Room Cape Town prides itself in creating meaningful and emotionally impactful advertising for our clients, but as is so often the case with advertising agencies, we very rarely advertise ourselves. We wanted to create a future-focused ad that made existing clients feel proud to be our partners, and potential new business intrigued to partner with us. It needed to communicate that we were ready and waiting to take on 2017 with everything we had.
The ad tapped into the zeitgeist of the world at the time. Within 48 hours we had been contacted via multiple platforms by multiple people from past and present clients and competitor agencies to oumas in old age homes, bigwig CEOs and beyond.
They shared everything from praise, personal stories of their own 2016 strife, their plans of action for the year ahead and, most importantly, a desire to partner with a creative agency ready and rearing to go. The ad clearly struck a chord.
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Art Director: Me
Copywriter: Kate Royce
Creative Director: Joanne Thomas
Creative Director: Joanne Thomas
