BAR A LUNETTES

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THE BRAND

BAR À LUNETTES is a high end eyeglass store that offers a unique experience, fully tailored to the customer. They have four locations within the province of Quebec, and provide custom designed glasses.

VISUAL IDENTITY

BAR À LUNETTES asked us to refresh their brand image, by helping them rebrand the company’s visual identity. We accomplished this by giving them a look that would appeal to a younger demographic. We worked on their logo, branded elements, and photography. The photography was used for campaign shots and social media content. The idea was to give the store a relevant look, so our creative team worked on designing a font that was simultaneously a strong graphic element and an effective way to identify BAR À LUNETTES. To do this, we created a double line font. The double line references “seeing double” which further associates the brand with a bar since that is a major part of its identity. Seeing as the font pairs well with the theme of the business, we used it for all aspects of the company’s updated brand image. Clear and grey tones were used along with yellow to increase contrast and make the colours pop. Another part of the re branding was to incorporate neon in order to further emphasize the bar aspect of the business.

Client: Bar À Lunettes
Concept: Ok Okay Media
Design and Photography: Minos Creative