Arezzo is the Top of Mind brand in the womenās footwear segment in Brazil. The company launches from eighteen to twenty-one collections every year. Arezzo brand products have a broad distribution network, including franchises, multibrand stores and e-commerce, giving it a presence in every state in Brazil. In the international market, the brand products are sold through franchises and multibrand stores in 20 countries.
I worked for fashion brand Arezzo between 2016 and 2016. During this period, I developed twenty-eight women leather shoes collections.Ā
My typical job tasks included creating styles and colorways, sourcing for materials, preparing spec sheets, designing new shoe lasts, soles and heels, following shoe fittings and approving samples. I have visited Brazilian and Italian shoe industry fairs, as well as the main European fashion capitals for trend research.
Tropical Garden mood for Arezzo SS18 collection.Ā
The campaign starred Gisele BĆ¼ndchen with creative direction by Giovanni Bianco.āāāāāāā
Moodboards and productĀ development for Arezzo Spring Summer 18 collection.āāāāāāā
MoodboardsĀ and product developmentĀ for Arezzo Resort 18 collection.
Moodboards and product development for Arezzo Fall Winter 17 collection.Ā
The campaign starred Giselle Bundchen with creative direction by Giovanni Bianco.
Pattern designĀ and products developed for Arezzo's Celebre gift collection, a summer deliver focused on Christmas and party sellings.
High Summer 17 Collection, highlightingĀ the core modelsĀ set to have major market impact in S/S 17.
