The Altoids campaign by Leo Burnett. I was the lead graphic designer on this project responsible for the execution and design of all campaign elements. For this project countless hours of photo selection and retouching were involved, not to mention color testing for print executions. The light green had to be consistent in every publication and medium, so subtle alterations had to be made for each publication's delivery. I approved all press checks with each vendor and all interactive media placements. I also designed and developed a custom font, Altoids Mortice, for the usage of this campaign which is based off of Frutiger.
This campaign and the brilliant team behind it, confirmed my desire to drive creative ideas and
lead creative teams moving forward in my career.
This campaign and the brilliant team behind it, confirmed my desire to drive creative ideas and
lead creative teams moving forward in my career.
Outdoor
Rich Media placements
Media banner advertisements that were part of a extremely successful rich media campaign to drive brand awareness for the duratino
