Back story --
When Estonia was a republic of the Soviet Union during the cold war, local graphic designers had only had a handful of fonts to use in magazines, books and posters. Zhurnalnaya Roublennaya was one of theses few fonts, frequently used in children's books at the time. Being constructed very precisely to have high quality legibility, it easily became a big boost to the development of the children's visual perception and understanding. In 2009, swiss designer Urs Lehni together with Reto Moser began to digitize the old typeface while making adjustments to the typeface to fit certain contemporary notions of typography. As a result, GT-Eesti was born.
Concept and idea --
Taking its inspiration from a font that introduced young brains to essential aspects of visual perception, GT-Eesti inherited the same qualities of its predecessor. The challenge behind this experimental specimen is to create visual representations portraying the 8 aspects of the human visual perception and its development, using the anatomy of the typeface through a series of posters.
GT Eesti by Reto Moser / © 2016 Grilli Type / www.grillitype.com
