Created: 02/2011
Project
Seasonal FB Application, launching the fan page of chain stores ‘Fatsa Karta’ in Greece. The stores wanted not only to generate buzz around their unique products on Facebook but also increase the spreadability of their website and fan page along with the brand.
Ideas
We created a fun, simple, inspired and user oriented FB application, matching the needs of our client, the goal of the project and the target group of the brand.
Result
Over the course of the one week of competition we accomplished extreme spreadability, by reaching, from 0 visitors, to over 900 users liking the fan page, and over 250,000 becoming friends and followers of the brand. The percentage of incoming fans and friends raised over 500% and the weekly total reach over 300%.
Seasonal FB Application, launching the fan page of chain stores ‘Fatsa Karta’ in Greece. The stores wanted not only to generate buzz around their unique products on Facebook but also increase the spreadability of their website and fan page along with the brand.
Ideas
We created a fun, simple, inspired and user oriented FB application, matching the needs of our client, the goal of the project and the target group of the brand.
Result
Over the course of the one week of competition we accomplished extreme spreadability, by reaching, from 0 visitors, to over 900 users liking the fan page, and over 250,000 becoming friends and followers of the brand. The percentage of incoming fans and friends raised over 500% and the weekly total reach over 300%.
