Integrated Marketing Campaign
Breakthroughs (Spring/Summer 2017)
Client: University of Missouri
Project Role: Marketing Communications Strategist
Per our Spring 2017 Semester Communications plan, we launched a new research-themed marketing campaign, inclusive of TV spot focused on plant science research in the Columbia, St. Louis and Kansas City DMAs and via social media.
In just the first week, the response was overwhelmingly positive with 1.4 million impressions via TV, 632 engagements on Facebook, 333 on Twitter and 499 views on YouTube.
:30 spot by Paradowski + Bruton Stroube Studios
Landing page; missouri.edu/breakthroughs
Instagram carousel; Three images with post copy, image caption copy and call to action button “Learn More” with a link to an associated landing page.
"Illumination" Mood Board
