Poster Advertising 

Aims to promote the event and portray how socially diverse makeup is, so nobody should feel stigmatised when wearing it. 

Freshers Fairs 

Workshops are run by campaign representatives to  deliver the campaign message to ‘Make Character’, in friendly and approachable public spaces. 

Freshers fair events at universities allow students to try out new experiences without judgement. 

Fashion Retail 

Fashion retailers support the campaign by encouraging individuals who use makeup, to add character their own wardrobe. 

Exhibition Application 

After the Make Character events, an exhibition will run in the host city. This will curate individuals unique character, and allow young people to reflect on how explored their identity at these events. 

Exhibition Identity 

Makeup wipes leave traces of your expression when taking it off. This is used as a metaphorical device for makeup being part of your identity, even when it has been removed.