Finn & finch is a luxury brand reseller. Their primary focus is on beauty products and high end perfumes. The primary target of the brand are Women over 35 years old, but the client insisted on doing a more neutral branding that suits both Men and Women. 

The concept for the brand focused more on the simplicity and the experience of a luxury brand, we wanted the brand to be more mature and more sophisticated. The client asked for the branding to be very minimal aesthetically. They requested to have very minimal graphical and pictorial elements and wanted to shift the focus more towards logotypes and typographic treatment.

 We wanted the brand to have an element of texture, that's why we decided to use gold and foil to compliment our color palette. The color is what makes this brand, we wanted the color combination to pop. The color combinations are inspired by various well known luxury brand, and we decided to combine them together together to create unique looking color combination. 

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