UNCG in 3 2013 Update
In updating the UNCG in 3 Campaign, I wanted to strengthen the typography and make the campaign conform to the new brand guidelines at UNCG which dictated the use of color photography, font changes, and a different color palette.
While restrictions can limit what is possible, I successfully worked within the limitations and delivered out a better result.
While restrictions can limit what is possible, I successfully worked within the limitations and delivered out a better result.
We did not produce media in all of the formats we previously used, but we did produce new handouts for students... a bookmark and a postcard.
