SIXTY++
VISUAL SYSTEM / BRAND
Brief / To identify a social issue/cause in the world and propose a possible solution for it. Design publicity materials for the proposed solution.
Problem / A lot of people consider post retirement life very dull and mundane. Some people even go into depression. My idea was to help them realize that they have a fresh opportunity in life to learn and experience new things.
Design / I decided to name my movement “Sixty++” to convey a message that life after 60 can be better than ever before. It is a new opportunity for seniors to try something exciting that they couldn’t pursue before retirement. I tried to create a very vibrant and youthful design to convey a sense of excitement, energy and possibility.
Deliverables / Poster, Website, Event, Brochure, App
