DATE: March 2017
This was a fun, personal project showcasing my take on rebranding the Nordstrom Product Group brand LEITH. In my band research, I looked at style and lifestyle habits from customers or bloggers tagging LEITH in their social networking. I found common themes of classic, timeless sophistication and feminine luxury. I explored relevant influencer social media pages, fashion articles and blogs, and aspirational brands that serve a similar customer profile. Using classic lines and colors, this rebrand hones in on the timeless, feminine sophistication of the brand.
