SUMMER KEY VISUALS
FOR USE IN 16 EUROPEAN MARKETS
We wanted to capture that moment in a house party or night out when everything just clicks; the place, the characters, the music, the vibe, the mojitos. It looks and feels like a kind of magic is happening. There’s a genuine connection between people and everyone in our shot sort of knows it’s about to be epic - the best house party ever.
FOR USE IN 16 EUROPEAN MARKETS
We wanted to capture that moment in a house party or night out when everything just clicks; the place, the characters, the music, the vibe, the mojitos. It looks and feels like a kind of magic is happening. There’s a genuine connection between people and everyone in our shot sort of knows it’s about to be epic - the best house party ever.
1 - SUMMER OFF-TRADE : BACARDÍ MOJITO
LIGHT MARKET
LIGHT MARKET
2 - SUMMER ON-TRADE : BACARDÍ MOJITO
LIGHT MARKET
LIGHT MARKET
3 - SUMMER OFF-TRADE : BACARDÍ MOJITO
DARK MARKET
DARK MARKET
4 - SUMMER ON-TRADE : BACARDÍ MOJITO
DARK MARKET
DARK MARKET
2 DAY SHOOT
SUMMER IN-STORE POS : 3D
SUMMER OOH : BACARDÍ MOJITO
SUMMER ON-TRADE POS : EUROPEAN PROMO
Photographer: Mattia Pelizzari
Creative Director: Colm O’Gaora
Art Director: Paul Kelly
Copywriter: Aidan Dowling
Digital: Giorgio Fochesato
Re-Touching + 3D: Jim Clifford
Creative Director: Colm O’Gaora
Art Director: Paul Kelly
Copywriter: Aidan Dowling
Digital: Giorgio Fochesato
Re-Touching + 3D: Jim Clifford
Models
Alan Marshall @ Assets
Lynn Kelly @ Assets
Rafael Garcia @ Assets
Lesiele Juliet @ Assets
Agency: Irish International BBDO
Account Director: Jane Chmara
Account Manager: Ronnie O’Hana
Account Director: Jane Chmara
Account Manager: Ronnie O’Hana
