An ad campaign for clothing, directed at the fangirls of Harry Styles, using their internet language on top of photographs in which they would type/talk about in the same manner. The decision for having this text in a handwritten format is to compliment the natural and candid stylings of the photographs. And so the actual language is "internet speak" while visually being treated with hand-made care and consideration, hoping to bring about a new importance to this language.
