Brief
To relaunch Jazz with a vision to bring a digital revolution in Pakistan.
The new Jazz brand is not just a prepaid brand, but Mobilink revamped into a revolutionary and innovative company that provides value driven solutions with high quality through its reliable network and best coverage.
The new Jazz is the name of an entire ecosystem. All our Mobile financial services, prepaid services, internet services, VAS and much more will all be encompassed under one umbrella, making it the most powerful brand!
Thus, Jazz is reborn as an engaging, motivational and fun brand.
This philosophy will echo throughout all its streams.
It was paramount to revamp the Jazz logo as part of the digital evolution. The new Jazz logo is dynamic with an intact typeface; it is bold, strong, contemporary and familiar. The shape was changed from a square to a circle, to give it movement and a button like feel that represents one-click mindset to a world of endless possibilities. Red and yellow pixels were carefully embedded into logo, adding a more vibrant and energetic look thus giving the brand a digital logo for a digital world.
Early Directions
Proposed SIM Cards
Franchise Branding
Proposed Building Wrap
Finalized Scratch & SIM Cards
Launch Outdoors
Roundabout Branding
