Who: In 2016 George Adamantides and Evangelos Tsaras joined forces and expertise, in order to create a new advertising and marketing agency. Though newly-established, the Cicero team works with both domestic and universal clients of the biggest scale.

What: "The name of the agency is Cicero, so think of it as we are some kind of creative attorneys for our clients. We'd like to have some kind of distinctive law firm look, in order to highlight Cicero's primary profession. We need this identity to breathe confidence and quality."

Well: We deployed a strict color palette with white and gray being the dominant colors on the surfaces, black as the only color being used in typography and gold for the Cicero mark. The law firm feeling is almost always a winner, if you play your cards right. We chose cards laminated with gray and white papers, we used gold color to highlight the quality of the agency's work and all stationary applications were completed with a separate quote from the infamous philosopher/lawyer.