Landing page after user clicks on Call To Action button
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Client: Mattress Source
Challenge:
Our client wanted to engage with consumers on a more personal level throughout the decision-making and buying processes to turn more store traffic into sales.
Insight:
Mattress Source offers the biggest selection of quality mattresses at the best prices in St. Louis. If we help consumers enhance quality of sleep and quality of life with problem-solving educational pieces, they will develop a trust in Mattress Source.
Solution:
Implementing a full-blown inbound marketing program, along with search engine optimization, we are leading customers from the top of the purchasing funnel to the bottom with free content. I’ve developed topics and written copy for blog posts, a monthly SNOOZEletter, lead nurturing emails, tweets and e-books. During our first month, Mattress Source encountered a 194% increase in site visits.
