Washburn University School of Law
Assistant Director, Marketing Communications
Topeka, Kansas
Topeka, Kansas
• Created, designed, and scheduled production, placement, and distribution of marketing/promotional material, signage, and other internal/external communications for the law school’s Admissions Department, Alumni Services, Centers for Excellence, electronic displays, faculty activities, Law Clinic, Law Library, Institute for Teaching and Learning, Professional Development Office, special events, student organizations, symposiums, and Washburn Law Journal.
• Researched, developed, wrote, edited, and fact-checked copy for use on website, news releases, social media, and promotional materials to ensure it is accurate, clear, and consistent in tone and voice; and interview faculty, staff, students, and alumni to obtain content.
• Continuously monitored and updated marketing material, website, and Style Guide content.
• Developed, designed, implemented, and tracked social media campaigns.
• Engaged with vendors to obtain accurate design specifications, proofed projects, tracked production, and performed press checks.
• Scheduled and executed photo shoots with professional photographers for marketing projects; photographed events; edited photos for intended purposes; and managed photo inventory.
• Developed marketing project checklist and proofing protocol/routing process.
• Initiated a team to plan, plant, and maintain the “Herbeous Corpus” herb and pepper garden for the students, faculty, and staff to enjoy.
• Researched, developed, wrote, edited, and fact-checked copy for use on website, news releases, social media, and promotional materials to ensure it is accurate, clear, and consistent in tone and voice; and interview faculty, staff, students, and alumni to obtain content.
• Continuously monitored and updated marketing material, website, and Style Guide content.
• Developed, designed, implemented, and tracked social media campaigns.
• Engaged with vendors to obtain accurate design specifications, proofed projects, tracked production, and performed press checks.
• Scheduled and executed photo shoots with professional photographers for marketing projects; photographed events; edited photos for intended purposes; and managed photo inventory.
• Developed marketing project checklist and proofing protocol/routing process.
• Initiated a team to plan, plant, and maintain the “Herbeous Corpus” herb and pepper garden for the students, faculty, and staff to enjoy.
