Grand Canyon Travel Posters
This project explores the fundamentals of working with typography in creating effective visual presentations. A selection of several raw photos of the Grand Canyon was supplied in addition to specific text content.
This first poster was designed to have a classic travel poster feeling. The audience in mind here is families. The main text was placed at the bottom because the blue raft draws the eye. In an effort to work with that, the title was placed at the bottom.
The second poster created was inspired by the subtle colors of winter. The colors for the text are pulled from the background picture. They unite to maintain a feeling of peacefulness and serenity. The audience for this one might be people looking for a romantic getaway or Zen retreat.
The final submission was aimed at young adults who are into extreme sports like rock climbing. A masculine font was chosen to appeal to the strong personality of the adventure seeker. Park icons were added to showcase the various extreme activities one can enjoy at the Grand Canyon.
