// Project // Imagine
// Client // Far East Consortium
// Client // Far East Consortium
Far East is determined to create
a new, energetic Melbourne destination. In support of this, Pop Union and Undercoat sent out an expression of interest, looking for 8 artists to transform 8 spaces during a pop up artists’ residency - Lights On | Lights Off.
And their search found us!
Over 4 weeks, colourful tins
of paint were poured over
the huge word Imagine.
Its aim was to use design
as a circuit breaker for the passers by. To get people to take a breath from their busy lives,
and reflect and imagine what other possibilities there could be.
