//  How do you launch a new design college's first graduate exhibition in Melbourne's competitive design education market? // 

Well... you invite design Rock 
God Stefan Sagmeister over from NYC to do a public lecture. You create a 2 day event, get over 400 industry people to attend and mentor a very talented group of students, and while you're at it you help them to create an awesome brand strategy and installation design 
in the Fracture Gallery at Federation Square.  Phew! //