Where Now? marketing campaign
A Marketing Campaign done in conjunction with the Welsh Government inorder to survey school leavers choices after receiving their exam results. This year the campaign was mainly marketing itself through socialmedia, Twitter and Facebook. So printed materials such as the A5 flyer postcards seen below had QR codes to take them directly to a landing page for the campaign.
A5 flyer cards, with QR codes to take them directly to landing page for campaign.
Previous years booklets have been done via print, with no web presence.
Feature graphic in carousel on homepage of site.
I made the graphic match the A5 flyer postcards, which direct users to the campaign. The idea behind the graphics was a drawn chalkboard effect of doodles, to match everything a school leaver might be thinking of doing after leaving school. For example training, apprenticeships, employment, study.
Landing screen layout for campaign. My first option was too colourful for the client, so it was toned down to 2 main colours.
The campaign was tracked on google analytics, to see where users were arriving from, if not directly to landing page. Also to see what links they clicked on when on the landing page, and whether they clicked to completed the survey.
