Play-Doh
The challenge was to create a 360 degree campaign for an existing brand called Play-Doh with a different target audience was not the kids, but their parents. We created a campaign that revolved around a child’s imagination and their perception about the things they see and hear in everyday life. Using Play-Doh as a means to shape the child's imagination. In everyday life, we come across words that sound different, but have a very different meaning. I used examples like these to create various elements. Some of the examples were Goldfish, Airbus, Money-plant et. al. I photographed these models and used it in the print ads and TVC.
