This is my entry for the YCN competition, I choose the Fedrigoni brief which was to design promotional material for the opening of the new Fedrigoni shop in London called The Imaginative Paper Shop. My idea originated from research I did into the history of the company as I discovered that locally to where Fedrigoni originates there is a breed of bird called a Bee Eater. This influenced me to base my design around this bird and use layering to create the depth to the designs. I felt that imagination was an interesting subject and I wanted to find a way to express the idea of imagination in stylish, modern and unique way. I feel I have managed to do this with the layered designs I created along with the colour palette I used has created a original take on imagination that promotes the store well and stays with the high quality style of Fedrigoni. I felt to make my concept more successful. I enjoyed doing this competition and feel I managed to create a high quality outcome to match the quality of Fedrigoni.