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DARE TO Adidas Originals

DARE TO
Adidas Originals is a updated version of classic Adidas designs, shifting it from athletic wear to fashionable casual wear.

"DARE TO" challenges the audience to think back of the history of Originals.
When Superstars were mainly for the courts, not the clubs.
When Stan Smith was a legend, not a shoe.


When the actual Originals were not merely a fashion statement, but an accessory to achieve goals and break boundaries.

How it too, can do so as well, if you dare.
DARE TO Adidas Originals
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DARE TO Adidas Originals

A quick unplanned shoot, shot on iPhone SE, turned into an ad concept coincidentally based on my model's all-Adidas attire.

Published: