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Beer Bread

In South Africa 7 million people go to bed hungry every day.
There are children whose daily food is half a white-bread sandwich.
How can we expect them to attend and concentrate in school?

Carling Black Label have all the ingredients to make it happen. 

Bread, like beer, contains three basic ingredients: grain, water and yeast.
Instead of discarding the spent grain and by-products, we will produce the
Bread of Champions.
Carling Black Label is made in seven breweries in South Africa with an annual capacity
of 3.1 Billion Litres. That amounts to 18 250 tonnes of bread.

Now a nation’s favourite beer is championing men to put food on the table.
This is a creative concept.
Beer Bread
Published:

Beer Bread

A creative concept for a by-product of beer production.

Published: