This campaign focuses on the idea that the next generation will build (sculpt) a better future. Open-mindedness starts young. Children of today dare to imagine an open-minded world, and will in the future bring that quality to all aspects of life. Play-doh requires creativity, love, and has the potential for endless possibilities. This mindset will shape our next voters in a time of political unrest poisoned with hateful agendas.

Target: Parents of children 2+