The Common Cup Coffeehouse
B R A N D I N G & M A R K E T I N G C O L L A T E R A L
The Common Cup Coffeehouse serves as both a stand alone coffeehouse as well as a ministry of University Lutheran Chapel in Ann Arbor, Michigan. They were looking to refresh their logo so that it better aligns with the chapel's logo, and also appeals more to their younger customer base with the location being steps away from the University of Michigan. I wanted to create a logo that was modern and fresh while keeping the integrity of the original logo intact. The color chosen for the new logo was inspired by the stained glass windows in the chapel, which was another way to keep the two logos in sync with each other.
