Surrey County Council's Information and Advice Campaign signposted residents to help and support for themselves or a loved one, enabling them to live well, safely and independently in their own home or community.

A series of illustrations was created to highlight areas where residents might be struggling. These were then used together to tell a story or individually to focus on a specific issue. The campaign used a wide range of media from outdoor advertising, digital advertising and social media. Videos were also created to engage residents through social media.