Germs are Everywhere Campaign
Client: Purell
Client: Purell
With various Flus and seasonal bouts coming and going every few months, hand sanitizers have seen dramatic popularization. Purell is one of the leading brands in the market, and I just can't help but wonder what their ads would look like if they strayed from their normal target. Here's my vision.
Target: Males 18-34
Target: Males 18-34
The idea of the campaign is to point out things that people interact with on a daily basis, but don't necessarily consider dirty.
When was the last time you wiped down your steering wheel?
Using objects that will appeal to the target will help convey the message and encourage purchase.
