Bountiful Drug Vector Logo:
I know what you are thinking... why did I design an ice-cream sundae logo for a ma and pa shop pharmacy? Originally I had the idea to use mountains for my logo because Bountiful Drug is against the beautiful Bountiful mountains, but I changed my mind. The original Bountiful Drug was established in the early 1900's. The drug store contained a pharmacy coupled with a soda fountain. Senior customers tell us all of the time how much they loved getting ice-cream from the fountain on a weekly basis. Mary Rogers, the current local owner has grand plans to bring back the soda fountain. I wanted the new logo to encompass past to present day. When Bountiful Drug customers see the iconic logo, I want them to feel a sense of nostalgia.
The color palette I have chosen for the logo are retro inspired. Whenever I think of retro colors I think of this timeless aqua color that seems to always come back into style. In fact, this is actually the color of my Kitchen Aid at home. I just love the emphasis on the aqua filling the sundae glass. The cherry is aligned in the center of the sundae with a dusted rose interior. I love this color combination because they flow together. I also chose the ice-cream color to be a muted off-white. I wanted to keep a minimalist design without overwhelming the eye. I also chose to place a thick black outline to create a vector, cartoonish, and clean design. I love this creation!