Strawberry Cupcake branding & packaging
Strawberry Cupcake is a take - out coffee shop. The intended atmosphere is casual, contemporary and stylish, without bold candy colors. The packaging is recognizable and appropriate for business environments.
The logo features the main product offered, the cupcake, in a vintage gray-scale presentation, with a maroon strawberry topping. From the same cupcake design, a pattern is developed, which embellishes the take-out bags and boxes.
The gray-scale and the muted colors in the design create a more refined feeling and allow the various colors of the products to stand out.