So, it’s safe to say that composition is pretty important. So, what exactly is a composition? Well, in very simple terms, it’s the part where all the separate elements come together to form a whole. When all of your type, your images, your graphics and colors, come together to form one cohesive design. A successful composition means that you have arranged, distributed, aligned and compiled your design in a way that not only looks good but is also highly functional and effective. So, let’s run over a few tips, tricks and techniques that will have you mastering composition in no time.

When choosing your focal point, keep in mind that the main goal of any design is communication. Whether you’re communicating an idea, some information, or simply a feeling or emotion, your design is telling a specific story, so be sure to choose a focal point that helps this story get told in the strongest, most effective way.