To launch Cadbury's new Marvellous Creations range, we were briefed to come up with a digitally led campaign that would showcase the new, crazy combinations that you could find with this new range of chocolate.
We decided to create a campaign where you could invent your own marvellous creation, choosing any unique flavour combination you'd love to try. The campaign was housed on a Marvellous Creations website.
Visitors to the site would simply follow the easy step-by-step instructions, to input their details, their marvellous combination and the name of their creation.
Once the details were submitted, users would receive their own certificate, showcasing their creation. These submissions were entered into a draw where lucky winners would receive their very own Marvellous Creations bars, complete with the name and ingredients they had chosen.
To extend the reach of the campaign, and create hype around the new products, we partnered with an activations company to create a Marvellous Creations Pop-up Store.
Here, intrigued people could visit the exclusive pop-up store where they would be able to sample the new product, as well as have some fun creating their own bars – right there in store.
We also produced a hashtag controlled photobooth. Visitors to the pop-up store could use the given hashtag and print a polaroid of themselves having fun at the store. These were pulled in live onto the website.
Of course we couldn't forget about the hero bars themselves. We dedicated a page on the website that people could explore and find out about the newest acts.
