Situated only 10 minutes from downtown Auckland. Parnell is New Zealand’s oldest suburb and is famous for its galleries, cafés, restaurants and charming boutique-style stores. 

The challenge was to breath new life into the Parnell brand and bring back the days of the 1970’s where the suburb was a hub of activity.

The solution being a quirky take on truths that Parnell was known for and exploring the shops and lanes the feed off the mainstreet.