Subculturcide — Love and live in Madrid in the 10's is a photography book granted by the European Union and INJUVE. The book is a reflection of a new generation that expands itself through the urban subcultures of Madrid in the 2010s. Through the cameras of several photographers we intend to be a mirror of the current youth. This book is a vehicle for experimentation and exchange between artists and young people who do not find empirical support writing stories that are magnetized in a variable and hybrid cultural identity, where postmodernism represents an iconic saturation dominated by the culture of the simulacrum and obsessive repetition. The street becomes a catwalk with the influence of brands, making youngsters reinvent themselves through a new culture of performance.