The brief was to create a brand name, identity and packaging for a range of wild bird products that will initiallybe launched in the food category but will also span treats and accessories at a later date.
The brand needs to be stand alone with no mention of the Pets at Home brand and ooze natural.

Free Flight was inspired by the birds themselves. So the identity refers to the freedom that flight gives and the independency to roam and feed wherever possible.


Brief:             Pets at Home /  Wild Bird Food Packaging
Brief set by : Stocks Taylor Benson Graphic Design Experts

Stationary Logo
The Stationary Logo is used as part of thebranding and official display purposes.
it sits on documents and other such materials.Colour : Grayscale & white / Brown
Image : Illustration2

Brand Logo
The Brand Logo is used as part of the brandingand official product purposes(used alondsideproduct logo).
Colour : Grayscale & white
Image : Illustration2

Other...
The Brand Logo is used as part of the branding andofficial product purposes(used alondside productlogo). For use at the bottom or top of page
Colour : Grayscale & white
Image : Illustration2

Illustration 1
Illustration 1 is a depiction of The EuropeanRobin, and can only be used on productpackaging for...
Finch Mix Bird Seed
Robin Mix Bird Seed
Illustration 2
Illustration 2 is a depiction of The EuropeanRobin, and can only be used on productpackaging and on the logo’s of
FREE FLIGHT Bird Seeds
Illustration 3
Illustration 2 is a depiction of The Wild, and canonly be used on product packaging for...
Finch Mix Bird Seed
Robin Mix Bird Seed