Abu Dhabi Motors is the leading BMW Dealership in the UAE, with the highest in sales and best customer relationships.
The brief was to create 3 emailers to be sent out to potential and existing BMW Motorrad customers, informing them about the 3 new bikes available at Abu Dhabi Motors.
Route 1: Take The Wrong Turn
When it comes to owning a bike from the BMW Motorrad Selection, the one place a rider will always want to be, is in the seat. This route encourages riders to spend as much time as they can on their bikes, by simply, taking the wrong turn.
Route 2: Matches Your Style
Most motorcycle brands come with a certain image for example, Harley Davidson with the leather jackets and beards whereas Royal Enfield has a more classy, business look. But with BMW Motorrad, it isn't about the outfit – it's about the ride.
Route 3: The Journey
When it comes to making life a ride, it's not about the destination, but about the journey. And being on a BMW Motorrad bike adds more to the journey than one expects.
