A dot of blood changes everything.
Our challenge was to inspire people to become regular blood donors. Our idea sprung from two powerful insights in the Arabic language. The use of the phrase “a dot of blood” which translates to “a drop of blood” in English. And the use of the diacritic dot, in written Arabic, which can change the meaning of a word. Using these insights, we placed a “dot of blood” to change negative words into positive words; a literary demonstration of the powerful difference that blood donation can make.
Our challenge was to inspire people to become regular blood donors. Our idea sprung from two powerful insights in the Arabic language. The use of the phrase “a dot of blood” which translates to “a drop of blood” in English. And the use of the diacritic dot, in written Arabic, which can change the meaning of a word. Using these insights, we placed a “dot of blood” to change negative words into positive words; a literary demonstration of the powerful difference that blood donation can make.
When you add a dot to the word above its meaning becomes positive:
(Ana-a) Suffering TO (Gana-a) Prosperity
One dot of blood makes all the difference.
(Ana-a) Suffering TO (Gana-a) Prosperity
One dot of blood makes all the difference.
When you add a dot to the word above its meaning becomes positive:
(El-la) Disease TO (Ghol-la) Relief
One dot of blood makes all the difference.
(El-la) Disease TO (Ghol-la) Relief
One dot of blood makes all the difference.
When you add a dot to the word above its meaning becomes positive:
(Moh-tar) The Uncertain One TO (Mokh-tar) The Chosen One
One dot of blood makes all the difference.
(Moh-tar) The Uncertain One TO (Mokh-tar) The Chosen One
One dot of blood makes all the difference.
