We used to think, that being happy requires some kind of special occasion.
But what if that’s not true? What if there’s always a reason for being happy?
We believe that to feel happy you just need to celebrate good things more often. For example to celebrate three years and 21 days of having a pet. Or maybe five years and fourteen days of your wedding. To celebrate each day, every moment as a real jubilee — in a good company, with tea and “Anniversary” biscuits
After all, who said that Anniversary should be round?
Have a good Anniversary!
TVC 30'
Leo Burnett/Rodnaya Rech:
Art Director, copywriter, CG: Ivan Davydov
Copywriter: Irina Vlasova
Creative Director: Alexander Merzlyakov
Producer: Sergey Brezhnev
Stink:
Director: Ragnar Jansson
DOP: Igor Grinyakin
Art Director: Andrey Pankratov
Print ads (these are WoIP, not the final designs)