The idea of the Big Tweet is simple – the charity broadcasts a different appeal for a missing child every thirty minutes for 24 hours and encourages partners, celebrities and members of the twitter public to retweet (or share) these appeals in a bid to get as many people as possible to look for these missing children.

Everything Stops for Tea has been launched to support those families struggling with a lost loved one. The campaign is being championed by Missing People ambassador Fiona Phillips. She launched the campaign at a special tea party with Peter Lawrence, Peter Boxell and Sarah Godwin, who all have a child who’s gone missing.