Armed with a killer lineup and a wicked venue, our client was in desperate need of an adaptable long-term brand which screamed comedy. I set about creating a character that could be uniquely Brisbane. A toothy little guy with poor motor skills that could draw an audience from beyond our city limits was the end result. His ridiculous smile and zany actions represent the product itself. Knowing he would need to be adapted over and over, I made sure he had enough legs to grace across web, radio, television, print and press. With a colour tweak and a new prop from year to year he has proved the test of time.