Orchid is SPA salon. Orchid should be thought of as a luxurious SPA, with very sophisticated clientele. I did not intend to forcefully create something groundbreaking and different only for the sake of being different. The whole idea bases on typographic logo, which reinforces feel of neatness, elegance and luxury. I aimed to avoid creating a logo with such an obvious solution as a orchid symbol. The main theme in identity are graphically represented flowers, contrasting in their flamboyant form the minimalistic form of the logo.
Packaging Design
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