Desi Vibes - Indian Cuisines Indian Style
Desi Vibes is an indian Restaurant, a place that has been luring the epicureans with mouth watering food and exhilarating beverages since last 12 years! As the name suggests, the vibes of a Desi culture, recreated and glamorized, give a truly ethnic dining experience; succulent and deliciously garnered food keeps the customers hooked, not only to the taste but also to its wonderful appeal and splendor. The word of mouth with the well-known Desi Vibe tag is enough to cast a spell on food lovers to come back time and again!
Design Theme
The word 'Desi' is a term for the people, cultures, and products of the Indian subcontinent or South Asia and their diaspora, derived from the Ancient Sanskrit word देश, meaning Land or Country. And the word 'Vibes' means the atmosphere of a place as communicated to and felt by others. Therefore I have tried to incorporate the desi concept in the campaign design keeping in mind the tagline of the restaurant. The designs are aimed to give the customers the feel of “Indian Cuisines Indian Style (tagline of Desi Vibes).” The campaign has been designed with the theme of desi culture that imparts a majestic touch to a marvelous dining experience of the true ethnic aroma of Indian and Mughlai Dishes. The designs are in a sync with their village theme ambiance.
Color Theme
The Indian Cuisines mainly have rich aroma of authentic spices from all over India in all the curries which give the beautiful colours to the dishes. The Colour scheme of the campaign are inspired from these colours such as yellow, yellow ochre, orange, mehroon, red.
Logo Redesign
Logo Design
The logo design comprises of a turban which is a symbol to Desi person with a typical indian moustach. The Turban has a feather that gives the logo a royal feel. The logo describes that the dishes are purely desi, with a touch of majestically royal and beautiful experience.
Visiting Card Design
Letter Head
Cash Memo
Envelope
Menu Card
Table Mat
Coasters
Dishware - Plates
Presentation
