HotFrypan Fastfood Brand.
Fried chicken from Korea！
When getting the brand appeal, as a fast food brands, the initial idea is to grasp the most important point is that the "light" and "fast""
"Light" brand to give people a sense of vision will not feel too cumbersome, starting from the form and expression of signs
"Fast" as a fast fashion brand, color selection and help on the auxiliary graphics will play a "fast" role
Before we proceed to design, we will take advantage of the characteristics and advantages of the Han faction
Hanpai business for Korean cuisine, in the dishes we found in addition to the whole chicken, all other dishes with rice cake appear, dishes as features, we pass the characteristics to highlight the characteristics of the brand into the logo.
The interesting point rice cake
Q bomb, toughness, uniform shape, easy deformation,
The use of these points of interest after the synthesis of the font font for the logo
In the choice of the logo, have considered Korean cooking pans, commonly used in Inabe, and the chicken in food, feeling unable to meet the "light" feeling
After thinking of elegant after the final use of a flat character active chicken, can highlight the Hanpai overall brand culture, adhere to the fresh ingredients to choose good ingredients, in the service of hospitality to a happy attitude to love, to attract young people to enjoy life form, remove the mark the relative standard technique, let mark color slightly special techniques to remove the brand serious feelings, more prominent brand nifty and lovely in order to achieve the purpose of "light"
"Light" brand to give people a sense of vision will not feel too cumbersome, starting from the form and expression of signs
"Fast" as a fast fashion brand, color selection and help on the auxiliary graphics will play a "fast" role
Before we proceed to design, we will take advantage of the characteristics and advantages of the Han faction
Hanpai business for Korean cuisine, in the dishes we found in addition to the whole chicken, all other dishes with rice cake appear, dishes as features, we pass the characteristics to highlight the characteristics of the brand into the logo.
The interesting point rice cake
Q bomb, toughness, uniform shape, easy deformation,
The use of these points of interest after the synthesis of the font font for the logo
In the choice of the logo, have considered Korean cooking pans, commonly used in Inabe, and the chicken in food, feeling unable to meet the "light" feeling
After thinking of elegant after the final use of a flat character active chicken, can highlight the Hanpai overall brand culture, adhere to the fresh ingredients to choose good ingredients, in the service of hospitality to a happy attitude to love, to attract young people to enjoy life form, remove the mark the relative standard technique, let mark color slightly special techniques to remove the brand serious feelings, more prominent brand nifty and lovely in order to achieve the purpose of "light"
在拿到品牌诉求时，作为一个轻食的快餐品牌时，最初的想法就是要把握的最重要的点那就是就是“轻” “快”
“轻”品牌给人的第一视觉感不会觉得太累赘，从标志的形式和表达方式出发
“快”做为快时尚品牌，颜色的选择和辅助图形上的帮助会起到“快”的作用
在着手去设计之前，我们将韩派的特点，和优点拿出来
韩派经营的为韩式料理，在菜品中我们发现除了全鸡以外，其他的所有菜品均有年糕的出现，作为菜品的特色，我们通过这个特色去融入标志中突出品牌的特点。
年糕的趣味点:
Q弹，有韧性，形状均匀，易变形，
将这些趣味的点综合后用于标志的字体字形处理
在标志图形的选择上，有考虑过韩式料理常用的平底锅，石锅，以及食材中的鸡肉，感觉都无法满足“轻”的感觉
在经过思量考究后 最终使用了一个扁平化性格活跃的小鸡，更能凸显出韩派整体的品牌文化，食材的选择坚持新鲜好食材，在处事儿待客方面以一种快乐的心态去对待，以享受生活的形态去吸引年轻人的喜欢，去掉标志相对规范的手法，让标志的色彩稍出格的手法，去去掉品牌严肃的感觉，更多的凸显品牌的俏皮和可爱以达到“轻”的目的
“轻”品牌给人的第一视觉感不会觉得太累赘，从标志的形式和表达方式出发
“快”做为快时尚品牌，颜色的选择和辅助图形上的帮助会起到“快”的作用
在着手去设计之前，我们将韩派的特点，和优点拿出来
韩派经营的为韩式料理，在菜品中我们发现除了全鸡以外，其他的所有菜品均有年糕的出现，作为菜品的特色，我们通过这个特色去融入标志中突出品牌的特点。
年糕的趣味点:
Q弹，有韧性，形状均匀，易变形，
将这些趣味的点综合后用于标志的字体字形处理
在标志图形的选择上，有考虑过韩式料理常用的平底锅，石锅，以及食材中的鸡肉，感觉都无法满足“轻”的感觉
在经过思量考究后 最终使用了一个扁平化性格活跃的小鸡，更能凸显出韩派整体的品牌文化，食材的选择坚持新鲜好食材，在处事儿待客方面以一种快乐的心态去对待，以享受生活的形态去吸引年轻人的喜欢，去掉标志相对规范的手法，让标志的色彩稍出格的手法，去去掉品牌严肃的感觉，更多的凸显品牌的俏皮和可爱以达到“轻”的目的
