Fanny Deroubaix's profile

Commercial treatment : Comedy

I've been working as an art director for commercial treatments for 7 years now. 

My job is to work with a commercial director to show a client his vision for a particular commercial. After the ad agency give us a script for a bidding process, we have to interpret it and look for pictures that will show how will be the light, the cinematography, the acting, the spirit of casting etc.

It's a team project with his or her producer and a writer to create a visual representation of the Director’s thoughts and ideas for a given concept. I research, gather and design all visual elements relevant to the project, arrange them in a designed layout and visually express that vision and creatively incorporate the Writer’s copy. The completed presentation is then sent to the Advertising Agency and ultimately to their Client as a deciding factor in who the job is awarded to.

I can work for any type of commercial: beauty, cars, comedy, luxe, visual storytelling or cgi projects.
Commercial treatment : Comedy
Published:

Commercial treatment : Comedy

Published: