Picturehouse Freshers Fair CAmpaign 2012
A nationwide print campaign to attract students to Picturehouse Cinemas.
A nationwide print campaign to attract students to Picturehouse Cinemas.
The brief was to create a campaign that would attract students at freshers fairs to become a member of Picturehouse Cinemas. The campaign had to have a strong identity that could be re-used for later years.
I used 'Art School Confidential' as my inspiration and hand drew my own student character in a similar style.