Spool is an arts and crafts inspired café and bakery brand concept, providing guests with a creative environment to sit down, relax, and get inspired. Not only are guests encouraged to bring their current projects to work on while enjoying a delicious latte or a fresh croissant - whether it's needlework, painting, writing, graphic design, etc. - but they are also encouraged to participate in The Marketplace, Spool's very own in-house arts and crafts market.
Along with a fresh, yet simplistic branding design, the Spool brand is also comprised of its own monthly magazine by the same name - featuring patterns, inspiration, interviews, and features of the café's own patrons - as well as The Marketplace mobile app, an extension of the physical gallery and storefront attached to the café, where guests can buy, sell, and trade their own handcrafted products.